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Why Nicotine Pouches

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Why nioctin pouch are safer alternative to other form of tobacco

Even after decades of tobacco control, an estimated 1.3 billion people still use tobacco.

Tobacco kills up to half of its users, with nearly 8 million people dying worldwide each year due to tobacco-related causes, and 200 million years of life are lost.

Global public health has set as a goal a ‘smoke free’ future by 2040, where 5% or less of the adult population smoke in any given country. Most countries fall woefully short of this target. Since the establishment of the World Health Organization (WHO) Framework Convention on Tobacco Control (WHO-FCTC) treaty 18 years ago, tobacco demand has declined, but far too slowly and, in some low- and middle-income countries (LMICs), not at all.

Using Sweden as a benchmark, the table below showcases the transformative impact that lower smoking prevalence can have on a nation’s health - from deaths averted and life years gained. Detailed and expanded data available in Annex 1.

Sweden’s tobacco control performance
compared to the European Union (EU)

Firstly, Sweden’s performance will be compared to the European Union’s average performance in the 20 years be tween 2000-2019. This way, one can calculate the potential deaths, DALYs, and economic costs that could have been averted. This will be followed by visual representations of health data that reflect Sweden’s success, relative to other selected EU countries, in becoming smoke free.

Sweden’s tobacco control performance
compared to selected EU countries

Prospective Modelling

Professor David Levy is a professor of oncology at Georgetown University’s School of Medicine, specialising in population health. With over 200 peer-reviewed publications to his name, he has developed tobacco policy simulation models for over 40 countries. One of his most recent is the Smoking and Vaping Model (SAVM), which simulates the future public health implications of introducing nicotine vaping products (NVPs) at a population level. Whilst this model has been applied to multiple countries, the initial publication pertains to the USA80, while the same model has also been applied to other countries such as Canada, England, Germany and Australia

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